I am Pepe Loco. El Campeon! Defender of good taste. Wearer of tight pants. I dare other Mexican Lagers to combat my smooth, balanced style. They fail! For I am the crisp, crushable Mexican-style lager. But I am not unbeatable. Even though I was built to crush other beers, you were built to crush me. Pick me up. Slam me. Do a victory dance. It’s time to get Loco.