Duties and Responsibilities
• Represent and teach the voice of the brand interdepartmentally and with our agency partners
• Develop, implement and manage Santa Fe Brewing Co’s social media strategy
• Help identify and define our most important social media KPIs
• Use social media marketing tools in alignment with KPIs
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Taproom, Events, Sales and Product Development teams
• Manage and oversee all social media content, including responses to comments, messages, etc. across all platforms
• Stay educated on the latest social media best practices and technologies
• Ability to monitor SEO and user engagement and suggest content optimization, if needed
• Communicate with industry professionals and influencers via social media to create a strong network
• Manage SFBC website content updates + routing and/or responding to inquiries
• Work to create alignment between digital revenue opportunities, social media and website
Requirements
• 3-5 years of experience as a Marketing Manager or similar role
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Instagram, Twitter, LinkedIn, Google+ and other social media best practices
• Proficiency with WordPress
• Understanding of SEO and web traffic metrics
• Experience with audience persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing – knowing your way around Adobe Photoshop and Adobe Illustrator is a huge plus!
• Excellent multitasking skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• BA in Marketing or similar relevant field
Compensation
• DOE
• Hourly, 20-30 hours/week
Other benefits
• Company Sponsored Healthcare w/ 60% Company Subsidy for Employee
• 401K retirement plan w/ 3% Company Contribution Annually
• 100% Company Funded Life Insurance Plan
• Company cell phone or allowance
• Company credit card
• Flexible work and vacation schedule based on performance
This position will report to the VP and CEO
To apply, please email your resume and cover letter to alana@santafebrewing.com